Every customer is important. But repeat customers are critical to your success. That's why Midwest Dealer Services offers a number of programs that can help you maximize customer retention, increase sales and generate profits. From follow-up phone calls to innovative loyalty programs, count on Midwest to help you attract and retain customers, fueling your dealership's growth.

Phone Follow-ups
You know how important it is to follow-up with prospective customers. But you and your staff may not always have the time to make those calls. Additionally, customers may not respond candidly to your questions if the call comes straight from your dealership.

MDS offers a comprehensive follow-up program that allows you to learn what your customers thought of their shopping experience, why they did or didn't purchase a vehicle from your dealership and other important information. Information you can use to improve your performance and increase your sales.

Tires for Life
Tires for Life is an innovative program that rewards your customers for doing all of the factory-scheduled maintenance at your dealership. We'll replace any worn tires (tread depth of 3/32" or less) for free.

Offering free tires for life can help you drive new customer traffic into your showroom, brand your dealership and encourage customers to return for regularly scheduled maintenance because they're rewarded for doing so.

Finally, all liability for your Tires for Life program is underwritten by Great American Insurance, a major property and casualty company. So you can offer the program to your car buyers with complete confidence. And earn their trust and future business.

Customer Loyalty Program
How can you keep customers coming back to your dealership? It's simple. Give them a reason to do it.

That's just what our Customer Loyalty Programs do. We'll help you set up a program that gives your customers service coupons that encourage them to have routine services performed in your service department. And that's just the beginning. MDS offers a loyalty card that lets customers apply a predetermined percentage of what they spend at your business toward the purchase of their next car. That not only gives them a powerful incentive to shop with you next time they make a purchase, it helps you differentiate yourself from your competition. To learn more, contact your MDS representative.

Other Programs

Debt Cancellation
Debt Cancellation allows you to cancel a customer's debt in the event death, injury or illness prevents them from repaying their loan. It's similar to credit insurance, with a number of important advantages:

• you don't need a license to sell it
• it is not government regulated
• you don't have to refund any premiums if the debt is paid off early

As a result, debt cancellation is less expensive to offer your clients than credit insurance. And it's easier to offer your car buyers.

Roadside Assistance with Tire and Wheel Protection
Offer your customers something that goes beyond mere roadside assistance. Our Roadside Assistance Program offers:

• a 24/7 toll-free number
• flat tire changes
• delivery of an emergency supply of gas, oil or water
• jump starts
• locksmith for locked doors
• towing up to 40 miles per occurrence
• no deductible
• $500 trip interruption reimbursement in event of collision (excludes California)
• car, hotel, travel and RV discounts
• coverage throughout the US, Canada and Puerto Rico

And, unlike traditional roadside assistance programs, we cover damage to wheels and tires from metal, nails, glass, debris, potholes, blowouts and more for up to five years. The coverage includes:

• repair or replacement of tires
• repair or replacement if the wheel is damaged to the point it won't seal with the tire
• all costs associated with the repair or replacement of tires and/or wheels, plus labor charges

Ultimate Protection Program
Go beyond roadside protection with our ultimate protection program. It includes all the features of our Roadside Assistance with Tire and Wheel Protection to include:

• Windshield protection
  - front windshield protection repair of chips and cracks caused by rocks or debris on public roads, streets and highways
• Dent and ding protection
  - no paint required
  - permanent repair of minor dents and dings
  - safe for factory finishes